Towards an Insight Into Customer Behavior in Virtual Brand Communities: An Investigation of Personal and Community Characteristic Factors. - Thi Bich Hanh Tran; Quynh-Anh Nguyen; Trung Thanh Le; Quang Hieu Nguyen; Khanh Son Nguyen; Huy Hung Dinh (Int. J. E Bus. Res., 2022)