From Conversations to Conversions: The Role of AI-Enhanced Chatbots in Shaping Satisfaction and Fostering Loyalty in E-Commerce. - Tirta Kusuma; Kalam Adi Giri Wicaksono; Kharismayani Devi Sihombing; Lianna Wijaya; Hataipat Phungpumkaew (KST, 2025)