Electronic markets and intelligent agents: an experimental study of the economics of electronic commerce. - Khim Yong Goh; Hock-Hai Teo; Kwok Kee Wei (ICIS, 1998)

Computer-supported negotiations: an experimental study of bargaining in electronic commerce. - Khim Yong Goh; Hock-Hai Teo; Haixin Wu; Kwok Kee Wei (ICIS, 2000)

Information Technology Product Bundling in the Presence of Complementarities, Quality Uncertainty, and Network Effects: An Agent-Based Approach. - Khim Yong Goh; Chei Sian Lee; Chay Hoon Lee (ICIS, 2003)

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. - Pradeep Chintagunta; Jean-Pierre Dubé; Khim Yong Goh (Manag. Sci., 2005)

Buyout Option and Reserve Price in Online Auctions: Should I Bid or Buy Out? - Chuan-Hoo Tan; Khim-Yong Goh; Hock-Hai Teo; Kim Sia Sim (ICIS, 2006)

An Investigation of Online Group-Buying Institution and Buyer Behavior. - Chuan-Hoo Tan; Khim Yong Goh; Hock-Hai Teo (HCI (4), 2007)

Investigating Participation in Online Policy Discussion Forums Over Time: Does Network Structure Matter? - Zhixian Chua; Khim Yong Goh; Atreyi Kankanhalli; Chee Wei Phang (ICIS, 2007)

Investigating Success of Open Source Software Projects: A Social Network Perspective. - Jing Wu 002; Khim Yong Goh; Qian Candy Tang (ICIS, 2007)

Evaluating Longitudinal Success of Open Source Software Projects: A Social Network Perspective. - Jing Wu 002; Khim Yong Goh (HICSS, 2009)

Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior. - Khim Yong Goh; Hunhong Chu; Winnie Soh (ICIS, 2009)

The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community. - Yunjie (Calvin) Xu; Xianghua Lu; Khim Yong Goh; Zhenghui Jiang; Xinyu Zhu (ICIS, 2009)

Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy. - Jerry Wenjie Ping; Khim Yong Goh; Hock-Hai Teo (ICIS, 2010)

Measuring the Business Value of Online Social Media Content for Marketers. - Zhijie Lin 002; Khim Yong Goh (ICIS, 2011)

Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services. - Hua Ye 001; Atreyi Kankanhalli; Khim Yong Goh; Jun Sun (ICIS, 2011)

Evaluating the Impacts of Auction Bidding Restrictions on Consumer Surplus and Behaviors - An Empirical Study of Penny Auctions. - Hanxiong Zheng; Khim Yong Goh; Ke-Wei Huang (ICIS, 2011)

R&D Investment And Firm Performance In IT Companies: An Empirical Investigation Across IT Industry Sectors. - Zhijie Lin 002; Chunmian Ge; Khim Yong Goh (PACIS, 2011)

Consumer Segmentation and the Information Rule of Online Reviews in Horizontally Differentiated Product Markets. - Qingliang Wang; Khim Yong Goh (WEB, 2011)

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry. - Khim Yong Goh; Kai Lung Hui; Ivan P. L. Png (Manag. Sci., 2011)

Social Media Brand Community and Consumer Purchase: a Cross-Brand Analysis. - Zhijie Lin 002; Khim Yong Goh (ECIS, 2012)

Does Social Media Brand Community Membership Translate to Real Sales? A Critical Evaluation of Purchase Behavior by Fans and Non-Fans of a Facebook Fan Page. - Jerry Wenjie Ping; Khim Yong Goh; Zhijie Lin 002; Alvis Chih Quan Goh (ECIS, 2012)

Investigating Consumers' Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis. - Qingliang Wang; Khim Yong Goh (HICSS, 2012)

Do Pepsi Drinkers Talk About Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth. - Qing Chen; Tuan Quang Phan; Khim Yong Goh (ICIS, 2012)

Examining The Timing Effect Of Information Diffusion On Social Media Platforms: A Temporal Network Approach. - Qingliang Wang; Khim Yong Goh; Tuan Quang Phan; Shaojiang Cai (ECIS, 2013)

Mobile App Portfolio Management and Developers' Performance: An Empirical Study of the Apple iOS Platform. - Mei Li; Khim Yong Goh; Huseyin Cavusoglu (ICIS, 2013)

Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice. - Ying Zhang 070; Khim Yong Goh; Qingliang Wang (ICIS, 2013)

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content. - Khim Yong Goh; Cheng-Suang Heng; Zhijie Lin 002 (Inf. Syst. Res., 2013)

Investigating Developers' entry to Mobile App Platforms: a Network Externality View. - Mei Li; Khim Yong Goh; Huseyin Cavusoglu (ECIS, 2014)

Does Growing Demand for Data Science Create New Opportunities for Information Systems? - Ritu Agarwal; Ravi Bapna; Anindya Ghose; Galit Shmueli; Sandra Slaughter; Prasanna Tambe; Khim Yong Goh (ICIS, 2014)

The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers' Mobile Ad Response. - Yoon Han; Khim Yong Goh; Seung Hyun Kim; Tuan Quang Phan (ICIS, 2014)

Investigating the effects of Selfpresentation at Social Network sites on Purchase Behavior: a Text Mining and Econometric Approach. - Prasanta Bhattacharya; Tuan Quang Phan; Khim Yong Goh (PACIS, 2014)

The effects of Component Brands on Consumer Choice and Evaluation of Information Technology Products. - Liqiang Huang; Chuan-Hoo Tan; Khim Yong Goh; Kwok Kee Wei (PACIS, 2014)

What is IT in a Name? An Empirical Examination of Brand Imitation in Mobile App Market. - Mei Li; Khim Yong Goh; Huseyin Cavusoglu (PACIS, 2014)

When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation. - Jin Chen 010; Jing Elaine Chen; Khim Yong Goh; Yunjie Calvin Xu; Bernard C. Y. Tan (Inf. Manag., 2014)

Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. - Khim Yong Goh; Jerry Wenjie Ping (J. Assoc. Inf. Syst., 2014)

Response to Buyout Options in Internet Auctions. - Chuan-Hoo Tan; Khim Yong Goh; Hock-Hai Teo; Xue Yang 001 (IEEE Trans. Engineering Management, 2014)

Stated Choice Analysis of Conditional Purchase and Information Cue Effects in Online Group Purchase. - Khim Yong Goh; Chuan-Hoo Tan; Hock-Hai Teo (J. Assoc. Inf. Syst., 2015)

Privacy and Marketing Externalities: Evidence from Do Not Call. - Khim Yong Goh; Kai Lung Hui; Ivan P. L. Png (Manag. Sci., 2015)

Monetizing User-Generated Content in FinTech: An Empirical Study of a Social Investing Site. - Ding Li 008; Khim-Yong Goh; Cheng Suang Heng (ICIS, 2016)

Evaluating the Effectiveness of Online Customer Touchpoints in Omni-channel Environments. - Yunkun Zhao; Khim Yong Goh; Liwen Hou (ICIS, 2016)

Consumers' Endorsement effects on Marketer and User-Generated Content in a Social Media Brand Community. - Jianyong Song; Khim Yong Goh; Tuan Quang Phan (PACIS, 2016)

The Effects of Communication Patterns on the Success of Open Source Software Projects: An Empirical Analysis from Social Network Perspectives. - Jing Wu 002; Khim Yong Goh; He Li 003; Chuan Luo 005; Haichao Zheng (J. Glob. Inf. Manag., 2016)

Price Competition and Demand for Online Content: Uncovering the Role of Content Differentiation and Network Structure. - Ding Li 008; Khim-Yong Goh; Cheng Suang Heng (ICIS, 2017)

Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce. - Ying Zhang 070; Khim Yong Goh; Zhijie Lin 002 (ICIS, 2017)

How big data and analytics reshape the wearable device market - the context of e-health. - Jing Wu 002; He Li 003; Zhangxi Lin; Khim Yong Goh (Int. J. Prod. Res., 2017)

An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing. - Yuanyuan Chen; Anandhi Bharadwaj 001; Khim Yong Goh (MIS Q., 2017)

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability. - Zhijie Lin 002; Khim Yong Goh; Cheng-Suang Heng (MIS Q., 2017)

Mobile Live Streaming: The Roles of Broadcasters' Screen Presence and Dynamic Emotions in Viewership Engagement. - Yutong Guo; Khim-Yong Goh; Mona Ragab Sayed (ICIS, 2019)

Selling Information When Attention is Limited: An Empirical Analysis of an Online Investment Advisory Platform. - Ding Li 008; Nan Chen; Khim-Yong Goh (ICIS, 2019)

Bad Mood or Avoidance: How Health-Hazard Information Influences Consumer Behavior. - Ying-Qiu Dong; Khim Yong Goh; Yunkun Zhao; Liwen Hou (ICIS, 2020)

Responding to Reviews Expressing Different Emotional Arousal Levels: The Effect of Managerial Response on Multi-Dimensional Ratings. - Yinli Huang; Jinghua Huang; Khim Yong Goh (ICIS, 2020)

Visual Merchandising and Selling Orientations in E-commerce Live Streaming: Evidence from Taobao Live. - Yutong Guo; Khim Yong Goh; Ying Zhang 070; Xiao Liu; Bo Gao (ICIS, 2021)

Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response. - Yutong Guo; Chao Ban; Xiao Liu; Khim Yong Goh; Xixian Peng; Jiang Yang; Xiaobo Li (ICIS, 2022)

Mobile app portfolio management and developers' performance: An empirical study of the apple app store. - Mei Li; Yoon Han; Khim-Yong Goh; Huseyin Cavusoglu (Inf. Manag., 2022)

Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers. - Yuting Gao; Zhenhui Jiang; Hailiang Chen; Khim Yong Goh (ICIS, 2023)

Should I Buy Now, Pay Later? An Empirical Study of Consumer Behavior in E-Commerce. - Junghyun Maeng; Khim Yong Goh; Chunmian Ge (ICIS, 2023)

Searching for Product-Market Fit with Externally Developed Components: Effects on Time to Product-Market Fit. - Yichen Sun; Shi Ying Lim; Khim Yong Goh (ICIS, 2023)

The Effect of Platform-developed AI Price Recommendations Adoption on E-Commerce Platform Sales Distribution. - Xinyi Zhang; Khim Yong Goh; Chenshuo Sun (ICIS, 2023)

Editorial: Some Thoughts on Reviewing for Information Systems Research and Other Leading Information Systems Journals. - Suprateek Sarker; Edgar A. Whitley; Khim-Yong Goh; Yili Kevin Hong; Magnus Mähring; Pallab Sanyal; Ning Su; Heng Xu; Jingjun (David) Xu; Jingjing Zhang 001; Huimin Zhao 003 (Inf. Syst. Res., 2023)

Compete with Me? The Impact of Online Gamified Competition on Exercise Behavior. - Yang Yang; Khim Yong Goh; Hock-Hai Teo; Sharon Swee-Lin Tan (J. Assoc. Inf. Syst., 2023)

Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types. - Ying Zhang 070; Khim Yong Goh; Qingliang Wang (IEEE Trans. Engineering Management, 2023)

Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing. - Hyelim Oh; Khim-Yong Goh; Tuan Quang Phan (Inf. Syst. Res., 2023)

Legitimacy Tradeoffs: Use of Low-Code/No-Code Tools and Digital Start-ups' Funding. - Yichen Sun; Shi Ying Lim; Khim Yong Goh (ICIS, 2024)

The Value of AI-Generated Metadata for UGC Platforms: Evidence from a Large-scale Field Experiment. - Xinyi Zhang; Chenshuo Sun; Renyu Zhang; Khim-Yong Goh (CoRR, 2024)

The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior. - Yoon Han; Khim Yong Goh; Seung Hyun Kim; Tuan Quang Phan (IEEE Trans. Engineering Management, 2024)

Analyzing and Predicting Consumer Response to Short Videos in E-Commerce. - Yutong Guo; Chao Ban; Jiang Yang; Khim-Yong Goh; Xiao Liu; Xixian Peng; Xiaobo Li (ACM Trans. Manag. Inf. Syst., 2024)

Strategic Content Generation and Monetization in Financial Social Media. - Ding Li 008; Khim-Yong Goh; Cheng-Suang Heng (Inf. Syst. Res., 2025)