How the Business Model of Customizable Card Games Influences Player Engagement. - Victoria J. Hodge; Feng Li 021; Nick Sephton; Sam Devlin; Peter I. Cowling; Nikolaos Goumagias; Jianhua Shao; Kieran Purvis; Ignazio Cabras; Kiran Jude Fernandes 001 (IEEE Trans. Games, 2019)