"Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content. - Angela Aerry Choi; KiEun Rhee; Wonseok Oh 001 (ICIS, 2017)

The Cost of Free: The Effects of "Wait-for-Free" Pricing Schemes on the Monetization of Serialized Digital Content. - Angela Aerry Choi; KiEun Rhee; Chamna Yoon; Wonseok Oh 001 (MIS Q., 2022)