SoMin.ai: Social Multimedia Influencer Discovery Marketplace. - Aleksandr Farseev; Kirill Lepikhin; Hendrik Schwartz; Eu Khoon Ang; Kenny Powar (ACM Multimedia, 2018)

SoMin.ai: Personality-Driven Content Generation Platform. - Aleksandr Farseev; Qi Yang 005; Andrey Filchenkov; Kirill Lepikhin; Yu-Yi Chu-Farseeva; Daron-Benjamin Loo (WSDM, 2021)

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. - Alfred Huang; Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Ngoc Yen Duong; Kirill Lepikhin; Sergey Vishnyakov; Yu-Yi Chu-Farseeva; Aleksandr Farseev (WSDM, 2023)

SOEX: Explainable AI for Competitor Communications Analytics. - Aleksandr Farseev; Sergey I. Nikolenko; Qi Yang 005; Kirill Lepikhin; Da-Min You; Yu-Yi Chu-Farseeva; Ilia Gossoudarev; Marlo Ongpin (WWW (Companion Volume), 2025)

Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing. - Qi Yang 005; Aleksandr Farseev; Marlo Ongpin; Alfred Huang; Yu-Yi Chu-Farseeva; Da-Min You; Kirill Lepikhin; Sergey I. Nikolenko (ACM Trans. Inf. Syst., 2025)