Customer information systems: Approaching a new field in information systems from a new perspective. - Ko de Ruyter; Joost Zuurbier (Inf. Manag., 1993)

Adaptive versus Proactive Behavior in Service Recovery: The Role of Self-Managing Teams. - Ad de Jong; Ko de Ruyter (Decis. Sci., 2004)

Antecedents and Consequences of Group Potency: A Study of Self-Managing Service Teams. - Ad de Jong; Ko de Ruyter; Martin Wetzels (Manag. Sci., 2005)

Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM. - Patricia T. Warrington; Elizabeth Gangstad; Richard Feinberg; Ko de Ruyter (Int. J. E Bus. Res., 2007)

B2C Advice on Complex Service Products via Video Calls: Explanations from Social Presence and Adaptive Structuration Theory. - Mirjam Schmidt; Rita Walczuch; Ko de Ruyter (AMCIS, 2008)

Psychological safety and social support in groupware adoption: A multi-level assessment in education. - Jeroen J. L. Schepers; Ad de Jong; Martin Wetzels; Ko de Ruyter (Comput. Educ., 2008)

Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities. - Stephan Ludwig; Ko de Ruyter; Dominik Mahr; Martin Wetzels; Elisabeth Brüggen; Tom de Ruyck (MIS Q., 2014)

A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. - Bhuminan Piyathasanan; Christine Mathies; Martin Wetzels; Paul G. Patterson; Ko de Ruyter (Int. J. Electron. Commer., 2015)

Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication. - Stephan Ludwig; Tom van Laer; Ko de Ruyter; Mike Friedman (J. Manag. Inf. Syst., 2016)

An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. - Jonas Heller; Dominik Mahr; Ko de Ruyter; Eric Schaap; Tim Hilken; Debbie I. Keeling; Mathew B. Chylinski; Carlos Flavián 001; Timothy Jung 001; Philipp A. Rauschnabel (Comput. Hum. Behav., 2023)

Augmented reality (AR): The blurring of reality in human-computer interaction. - Dominik Mahr; Jonas Heller; Ko de Ruyter (Comput. Hum. Behav., 2023)