Segmenting online game customers - The perspective of experiential marketing. - Jyh-Jian Sheu; Yan-Hua Su; Ko-Tsung Chu (Expert Syst. Appl., 2009)

An intelligent three-phase spam filtering method based on decision tree data mining. - Jyh-Jian Sheu; Yin-Kai Chen; Ko-Tsung Chu; Jih-Hsin Tang; Wei-Pang Yang (Secur. Commun. Networks, 2016)

Mining association rules between positive word-of-mouth on social network sites and consumer acceptance: A study for derivative product of animations, comics, and games. - Jyh-Jian Sheu; Ko-Tsung Chu (Telematics Informatics, 2017)

The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers. - Jyh-Jian Sheu; Ko-Tsung Chu; Sheng-Ming Wang (Telematics Informatics, 2017)

Effective spam filter based on a hybrid method of header checking and content parsing. - Ko-Tsung Chu; Hua-Ting Hsu; Jyh-Jian Sheu; Wei-Pang Yang; Cheng-Chi Lee (IET Networks, 2020)