Do Promotions Benefit Manufacturers, Retailers, or Both? - Shuba Srinivasan; Koen H. Pauwels; Dominique M. Hanssens; Marnik G. Dekimpe (Manag. Sci., 2004)

Consumer Attitude Metrics for Guiding Marketing Mix Decisions. - Dominique M. Hanssens; Koen H. Pauwels; Shuba Srinivasan; Marc Vanhuele; Gökhan Yildirim (Mark. Sci., 2014)