Service diffusion in the market considering consumers' subjective value. - Kousuke Fujita; Takeshi Takenaka; Kanji Ueda (CSTST, 2008)

Transdisciplinary Approach to Service Design Based on Consumer's Value and Decision Making. - Takeshi Takenaka; Kousuke Fujita; Nariaki Nishino; Tsukasa Ishigaki; Yoichi Motomura (Int. J. Organ. Collect. Intell., 2010)