Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay. - Vaishnavi Tunuguntla; Preetam Basu; Krishanu Rakshit; Debabrata Ghosh (Eur. J. Oper. Res., 2019)

Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords. - Vaishnavi Tunuguntla; Krishanu Rakshit; Preetam Basu (Eur. J. Oper. Res., 2023)