Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness. - Krista J. Li; Sanjay Jain 004 (Manag. Sci., 2016)

Pricing and Product Design for Vice Goods: A Strategic Analysis. - Sanjay Jain 004; Krista J. Li (Mark. Sci., 2018)

Behavior-Based Pricing in Marketing Channels. - Krista J. Li (Mark. Sci., 2018)

Quality Disclosure Under Consumer Loss Aversion. - Jianqiang Zhang; Krista J. Li (Manag. Sci., 2021)

Behavior-Based Quality Discrimination. - Krista J. Li (Manuf. Serv. Oper. Manag., 2021)

Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management. - Xi Li 006; Krista J. Li (Manuf. Serv. Oper. Manag., 2023)

Channel Coordination of Storable Goods. - Xi Li 006; Krista J. Li; Yan Xiong (Mark. Sci., 2023)

Product and service innovation with customer recognition. - Krista J. Li (Decis. Sci., 2024)

Product Safety and Liability with Deceptive Advertising and Moral Hazard. - Xu Guan; Huan Cao; Krista J. Li; Yucheng Ding (Mark. Sci., 2025)