Using a narrative in sales promotions: An online vignette study. - Ksenia Golovacheva; Daniil Muravskii; Maria Smirnova; Snezhana Muravskaia (GamiFIN, 2020)

Modelling Consumer Knowledge: the Role of Ontology. - Dmitry Kudryavtsev; Tatiana Gavrilova; Maria Smirnova; Ksenia Golovacheva (KES, 2020)