Understand the public insurance purchase orientation through the triangle theory of love. - Ying-Chih Chen; Kuo Cheng Chung (ICEA, 2020)

Building Sustainable Business Indices for Hotel Industry from Green Supply Chain Perspective. - Kuo Cheng Chung; Silvia Wan-Ju Liang (ICEA, 2020)

Understanding users' switching behavior of hypermarket marketing methods: An empirical study from the perspective of push-pull-mooring framework. - Chia-Wen Tsai; Kuo Cheng Chung (ICEA, 2020)

An Empirical Study of Social Network Activities via Social Internet of Things (SIoT). - Kuo Cheng Chung; Silvia Wan-Ju Liang (IEEE Access, 2020)

Social media privacy management strategies: A SEM analysis of user privacy behaviors. - Kuo Cheng Chung; Chun-Hung Chen; Hsueh-Hsuan Tsai; Ya-Hsueh Chuang (Comput. Commun., 2021)

Understanding consumers' continuous usage intention of social media: an empirical study of Facebook users. - Kuo Cheng Chung; Chun Min Lin (Int. J. Mob. Commun., 2024)

IoT-powered personalization: creating the optimal shopping experience in digital twin VFRs. - Kuo Cheng Chung; Paul Juinn Bing Tan (Internet Things, 2024)

Understanding the dynamics of social interaction in SIoT: Human-machine engagement. - Kuo Cheng Chung; Paul Juinn Bing Tan (Internet Things, 2024)

Establishing novel experimental operation teaching by a click-and-mortar environment. - Hsin-Te Wu; Kuo Cheng Chung (Libr. Hi Tech, 2024)

Recommendation vs. purchase: consumption behaviour among community brand members. - Kuo Cheng Chung; Chun-Hung Chen; Wei-Yi Chen (Int. J. Mob. Commun., 2025)

Artificial intelligence and internet of things to improve smart hospitality services. - Kuo Cheng Chung; Paul Juinn Bing Tan (Internet Things, 2025)

The evolution of creativity: how generative AI is reshaping the hospitality landscape. - Kuo Cheng Chung (Enterp. Inf. Syst., 2025)