Intertitles and Attention in Social Media Video Advertisements: An Exploration of EEG Viewpoints. - Hui-Chih Wang; Rachael Oluwayemisi Ehianeta; Chun-Ling Lin; Kuo-Chung Shang; Mehmed M. Kantardzic; Hersen Doong; Chih-Hung Chung (PACIS, 2024)