Market segmentation via structured click stream analysis. - Kuang-Wei Wen; Kuo-Fang Peng (Ind. Manag. Data Syst., 2002)

Proposing the content perception theory for the online content industry - a structural equation modeling. - Kuo-Fang Peng; Yi-Wen Fan; Tong-An Hsu (Ind. Manag. Data Syst., 2004)

Brand relationship, consumption values and branded app adoption. - Kuo-Fang Peng; Yan Chen 016; Kuang-Wei Wen (Ind. Manag. Data Syst., 2014)