Impacts of Firm's Mimetic Isomorphic Behaviors on Customer Satisfaction from the Perspectives of Expectation Theory and Self-Determination Theory: An Approach of Hierarchical Linear Modeling. - Sheau-Hwa Chen; Kuo-Hsun Liao (IIAI-AAI, 2014)

The Plight of Development Tourism Marketing in Disaster Area. - Kuo-Hsun Liao; Li-Fang Yu; Sheau-Hwa Chen (IIAI-AAI, 2016)

Does the Firms Mimetic Motives Affect the Customers Self-Determination Motivation?: A Cross-Level Integrative Perspective. - Kuo-Hsun Liao; Sheau-Hwa Chen (IIAI-AAI, 2017)