Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. - Kusum L. Ailawadi; Bari A. Harlam (Mark. Sci., 2009)

Introduction to the Special Issue on Marketing Science and Health. - Kusum L. Ailawadi; Tat Y. Chan; Puneet Manchanda; K. Sudhir (Mark. Sci., 2020)