Collaborative Filtering Using Dual Information Sources. - Jinhyung Cho; Kwiseok Kwon; Yongtae Park (IEEE Intell. Syst., 2007)

Implicit user credibility extraction for reputation rating mechanism in B2C e-commerce. - Jinhyung Cho; Kwiseok Kwon; Yongtae Park (Int. J. Intell. Inf. Database Syst., 2007)

Source Credibility Model for Neighbor Selection in Collaborative Web Content Recommendation. - Jinhyung Cho; Kwiseok Kwon (APWeb, 2008)

Influences of customer preference development on the effectiveness of recommendation strategies. - Kwiseok Kwon; Jinhyung Cho; Yongtae Park (Electron. Commer. Res. Appl., 2009)

Q-rater: A collaborative reputation system based on source credibility theory. - Jinhyung Cho; Kwiseok Kwon; Yongtae Park (Expert Syst. Appl., 2009)

Multidimensional credibility model for neighbor selection in collaborative recommendation. - Kwiseok Kwon; Jinhyung Cho; Yongtae Park (Expert Syst. Appl., 2009)

How to best characterize the personalization construct for e-services. - Kwiseok Kwon; Jinhyung Cho; Yongtae Park (Expert Syst. Appl., 2010)

How to measure the effectiveness of online advertising in online marketplaces. - Cookhwan Kim; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2011)

How to design personalization in a context of customer retention: Who personalizes what and to what extent? - Kwiseok Kwon; Cookhwan Kim (Electron. Commer. Res. Appl., 2012)

How to select search keywords for online advertising depending on consumer involvement: An empirical investigation. - Cookhwan Kim; Sungsik Park; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2012)

An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree. - Cookhwan Kim; Sungsik Park; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2012)

An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model. - Cookhwan Kim; Sungsik Park; Kwiseok Kwon; Woojin Chang (Expert Syst. Appl., 2012)