Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. - Kyung-Tag Lee; Dong-Mo Koo (Comput. Hum. Behav., 2012)

Lonely People Are No Longer Lonely on Social Networking Sites: The Mediating Role of Self-Disclosure and Social Support. - Kyung-Tag Lee; Mi-Jin Noh; Dong-Mo Koo (Cyberpsychology Behav. Soc. Netw., 2013)

Evaluating right versus just evaluating online consumer reviews. - Kyung-Tag Lee; Dong-Mo Koo (Comput. Hum. Behav., 2015)

An analysis of the relationship between quality and user acceptance in smartphone apps. - Mi-Jin Noh; Kyung-Tag Lee (Inf. Syst. E Bus. Manag., 2016)