Gary L. Lilien

According to our database, Gary L. Lilien authored at least 19 papers between 1976 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

Editorial: A Retrospective from the Editors-in-Chief on the History of <i>Interfaces/INFORMS Journal on Applied Analytics</i>.

Gary L. Lilien, Frederic H. Murphy, Terry P. Harrison, Jeffrey D. Camm, Srinivas Bollapragada, Michael F. Gorman

INFORMS J. Appl. Anal., 2020

2013

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.

Gary L. Lilien, John H. Roberts, Venkatesh Shankar

Mark. Sci., 2013

2012

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release.

Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien

Mark. Sci., 2012

Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.

Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman

Mark. Sci., 2012

2010

Prediction Markets as institutional forecasting support systems.

Gerrit H. van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera

Decis. Support Syst., 2010

2009

2007 ISMS Practice Prize Competition - Special Section Introduction.

John H. Roberts, Gary L. Lilien

Mark. Sci., 2009

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations.

Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen

Inf. Syst. Res., 2009

2008

2006 ISMS Practice Prize Competition - Special Section Introduction.

John H. Roberts, Gary L. Lilien

Mark. Sci., 2008

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids.

Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien

Mark. Sci., 2008

The Ombudsman: Who's at Fawlt at Fawlty Towers? Commentaries on the Citation Dilemma.

Gary L. Lilien

Interfaces, 2008

2006

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems.

Rajdeep Grewal, Gary L. Lilien, Girish Mallapragada

Manag. Sci., 2006

2004

DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception.

Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke

Inf. Syst. Res., 2004

2002

Performance Assessment of the Lead User Idea-Generation Process for New Product Development.

Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack, Eric von Hippel

Manag. Sci., 2002

2001

The Marketing Engineering Imperative: Introduction to the Special Issue.

Gary L. Lilien, Arvind Rangaswamy

Interfaces, 2001

1993

Chapter 17 Marketing strategy models.

Yoram (Jerry) Wind, Gary L. Lilien

Proceedings of the Marketing, 1993

Chapter 2 Explanatory and predictive models of consumer behavior.

John H. Roberts, Gary L. Lilien

Proceedings of the Marketing, 1993

Chapter 1 Mathematical marketing models: Some historical perspectives and future projections.

Jehoshua Eliashberg, Gary L. Lilien

Proceedings of the Marketing, 1993

Preface.

Jehoshua Eliashberg, Gary L. Lilien

Proceedings of the Marketing, 1993

1976

A Model for Allocating Retail Outlet Building Resources across Market Areas.

Gary L. Lilien, Ambar G. Rao

Oper. Res., 1976