Customer Segmentation With Machine Learning: New Strategy For Targeted Actions. - Lahcen Abidar; Dounia Zaidouni; Abdeslam Ennouaary (SITA, 2020)

A Data Mining System for Enhancing Profit Growth based on RFM and CLV. - Lahcen Abidar; Ikram El Asri; Dounia Zaidouni; Abdeslam Ennouaary (FiCloud, 2022)