A hierarchical elimination modeling approach for market structure analysis. - Sehoon Park; Dipak C. Jain; Lakshman Krishnamurthi (Eur. J. Oper. Res., 1998)

Channel Pass-Through of Trade Promotions. - Vincent R. Nijs; Kanishka Misra; Eric T. Anderson; Karsten Hansen; Lakshman Krishnamurthi (Mark. Sci., 2010)

Principles of Pricing - An Analytical Approach. - Rakesh V. Vohra; Lakshman Krishnamurthi (Cambridge University Press, 2012)

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. - Gonca P. Soysal; Lakshman Krishnamurthi (Mark. Sci., 2012)

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. - Shyam Gopinath; Jacquelyn S. Thomas; Lakshman Krishnamurthi (Mark. Sci., 2014)

How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy? - Gonca P. Soysal; Lakshman Krishnamurthi (Manag. Sci., 2016)

Editorial: How Digital Innovators Achieve Customer Value. - Christof Gellweiler; Lakshman Krishnamurthi (J. Theor. Appl. Electron. Commer. Res., 2020)

IT Business Value and Competitive Advantage: Integrating a Customer-Based View. - Christof Gellweiler; Lakshman Krishnamurthi (Inf. Syst. Manag., 2022)