Just-in-time contextual advertising. - Aris Anagnostopoulos; Andrei Z. Broder; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel (CIKM, 2007)

A semantic approach to contextual advertising. - Andrei Z. Broder; Marcus Fontoura; Vanja Josifovski; Lance Riedel (SIGIR, 2007)

Search advertising using web relevance feedback. - Andrei Z. Broder; Peter Ciccolo; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel (CIKM, 2008)

Optimizing relevance and revenue in ad search: a query substitution approach. - Filip Radlinski; Andrei Z. Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel (SIGIR, 2008)

Online expansion of rare queries for sponsored search. - Andrei Z. Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan (WWW, 2009)

Classifying search queries using the Web as a source of knowledge. - Evgeniy Gabrilovich; Andrei Z. Broder; Marcus Fontoura; Amruta Joshi; Vanja Josifovski; Lance Riedel; Tong Zhang 001 (ACM Trans. Web, 2009)

Web Page Summarization for Just-in-Time Contextual Advertising. - Aris Anagnostopoulos; Andrei Z. Broder; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel (ACM Trans. Intell. Syst. Technol., 2011)