What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach. - Latifa Mednini; Mouna Damak Turki (ICDEc, 2022)

Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community. - Latifa Mednini; Imen Charfi Ben Hmida (ICDEc, 2023)