Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-Game Advertising. - Laura Herrewijn; Karolien Poels (DiGRA Conference, 2011)

The relationship between player involvement and immersion: An experimental investigation. - Laura Herrewijn; Karolien Poels; Gordon Calleja (FDG, 2013)

The impact of social setting on the recall and recognition of in-game advertising. - Laura Herrewijn; Karolien Poels (Comput. Hum. Behav., 2015)

When and why is perceived congruity important for in-game advertising in fantasy games? - Shana Verberckmoes; Karolien Poels; Nathalie Dens; Laura Herrewijn; Patrick De Pelsmacker (Comput. Hum. Behav., 2016)

The efficacy of the Friendly Attac serious digital game to promote prosocial bystander behavior in cyberbullying among young adolescents: A cluster-randomized controlled trial. - Ann DeSmet; Sara Bastiaensens; Katrien Van Cleemput; Karolien Poels; Heidi Vandebosch; G. Deboutte; Laura Herrewijn; Steven Malliet; Sara Pabian; Frederik Van Broeckhoven; Olga De Troyer; Gaetan Deglorie; et al. (Comput. Hum. Behav., 2018)

Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children's advertising literacy. - Laura Herrewijn; Steffi De Jans; Liselot Hudders; Veroline Cauberghe (Electron. Commer. Res. Appl., 2021)

Spectator LF Streamer: Facilitating Better Stream Discovery through Spectator Motivations and Stream Affordances. - Laura Herrewijn; Sven Charleer (CHI PLAY (Companion), 2023)

Power to the Spectator: Towards an Enhanced Video Game Stream Discovery Experience. - Laura Herrewijn; Sven Charleer (CHIRA (2), 2023)

Antwerp Under Water: The Interdisciplinary Human-Centered Design of an Embodied VR Experience on Climate Change. - Karen Pauwels; Laura Herrewijn; Lowie Spriet; Jeroen Cluckers; Keerthanan Vignarajah; Florian Stigter Van Thillo; Rob Mertens; Lara Hallam; Andi Smet; Silvia Van Aken (TEI, 2025)

The Portal as a Key Element to Embodied Storytelling. - Kristof Timmerman; Laura Herrewijn; Jeroen Cluckers; Andi Smet; Lowie Spriet (TEI, 2025)