Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison. - Roland Helm; Laura Manthey; Armin Scholl; Michael Steiner 005 (OR, 2002)

Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison. - Armin Scholl; Laura Manthey; Roland Helm; Michael Steiner 005 (Eur. J. Oper. Res., 2005)