Towards an insight into the adoption of Open Innovation by SMEs in Vietnam. - Phuong Thanh Do; Ha Anh Le; Nguyen Ngan Ha Pham; Le Chau Tran; Tien Dat Le; Thi Bich Hanh Tran (ICRMAT, 2022)

Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context. - Le Chau Tran; Tien Dat Le; Quang Nghia Tran; Ha Chi Le (ICRMAT, 2022)