Why do individuals block online ads? An explorative study to explain the use of ad blockers. - Jens Mattke; Lea Katharina Müller; Christian Maier (AMCIS, 2017)

The Curse of Mobile Marketing: A Mixed Methods Study on Individuals' Switch to Mobile Ad Blockers. - Lea Katharina Müller; Jens Mattke; Christian Maier; Tim Weitzel (ICIS, 2017)

#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention. - Lea Katharina Müller; Jens Mattke; Christian Maier (AMCIS, 2018)

Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study. - Jens Mattke; Lea Katharina Müller; Christian Maier (ECIS, 2018)

Typology of User Resistance Behavior: A Study Explaining Why Individuals Resist Using Bitcoin. - Jens Mattke; Christian Maier; Lea Katharina Müller; Tim Weitzel (ICIS, 2018)

Avoidance of Social Media Advertising: A Latent Profile Analysis. - Jens Mattke; Lea Katharina Müller; Christian Maier; Heinrich Graser (SIGMIS-CPR, 2018)

Transforming Online Advertising: A User Centric Approach to Bridge the Gap. - Lea Katharina Müller (SIGMIS-CPR, 2018)

Online Advertising Research through the Ad Delivery Process: A Literature Review. - Lea Katharina Müller; Jens Mattke; Christian Maier (SIGMIS-CPR, 2018)

Conversational Agents in Healthcare: Using QCA to Explain Patients' Resistance to Chatbots for Medication. - Lea Katharina Müller; Jens Mattke; Christian Maier; Tim Weitzel (CONVERSATIONS, 2019)

Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media. - Jens Mattke; Lea Katharina Müller; Christian Maier (HICSS, 2019)

Chatbot Acceptance: A Latent Profile Analysis on Individuals' Trust in Conversational Agents. - Lea Katharina Müller; Jens Mattke; Christian Maier; Tim Weitzel; Heinrich Graser (SIGMIS-CPR, 2019)