"All the world's a shopping cart": Theorizing the political economy of ubiquitous media and markets. - Lee McGuigan; Vincent Manzerolle (New Media Soc., 2015)

Automating the audience commodity: The unacknowledged ancestry of programmatic advertising. - Lee McGuigan (New Media Soc., 2019)

Design choices: Mechanism design and platform capitalism. - Salomé Viljöen; Jake Goldenfein; Lee McGuigan (Big Data Soc., 2021)

The after party: Cynical resignation in Adtech's pivot to privacy. - Lee McGuigan; Sarah Myers West; Ido Sivan Sevilla; Patrick Parham (Big Data Soc., 2023)

Private attributes: The meanings and mechanisms of "privacy-preserving" adtech. - Lee McGuigan; Ido Sivan Sevilla; Patrick Parham; Yan Shvartzshnaider (New Media Soc., 2025)