CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution. - Di Yao 001; Chang Gong 001; Lei Zhang 206; Sheng Chen; Jingping Bi (KDD, 2022)

CausalMMM: Learning Causal Structure for Marketing Mix Modeling. - Chang Gong 001; Di Yao 001; Lei Zhang 206; Sheng Chen; Wenbin Li 012; Yueyang Su; Jingping Bi (WSDM, 2024)