Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. - Jason A. Duan; Leigh McAlister; Shameek Sinha (Mark. Sci., 2011)

A Dynamic Model of the Effect of Online Communications on Firm Sales. - Garrett P. Sonnier; Leigh McAlister; Oliver J. Rutz (Mark. Sci., 2011)

The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk. - Niket Jindal; Leigh McAlister (Mark. Sci., 2015)