MEDIAC: an on-line media planning system. - Leonard M. Lodish; John D. C. Little (AFIPS Fall Joint Computing Conference (1), 1968)

A Media Planning Calculus. - John D. C. Little; Leonard M. Lodish (Oper. Res., 1969)

Building Marketing Models that Make Money. - Leonard M. Lodish (Interfaces, 2001)

Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. - Leonard M. Lodish; Americus Reed II (Mark. Sci., 2011)

Traditional and IS-Enabled Customer Acquisition on the Internet. - Jeonghye Choi; David R. Bell; Leonard M. Lodish (Manag. Sci., 2012)