Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator. - Chia-Lin Hsu; Li-Chen Yu; Kuo-Chien Chang (Comput. Hum. Behav., 2017)

Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours. - Li-Chen Yu; Chia-Lin Hsu; Ya-An Tsui (Int. J. Electron. Bus., 2025)