Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion. - Liguo Lou; Joon Koh (ECIS, 2016)

Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples. - Liguo Lou; Joon Koh (PACIS, 2017)

Factors Affecting User Participation in Sharing Economy: The Case of Commercial Bike Sharing Service in China. - Liguo Lou; Joon Koh (PACIS, 2018)

Deterrence and Reciprocity Approaches for Enhancing User Participation in the Sharing Economy. - Liguo Lou; Joon Koh (PACIS, 2018)

Are Online Parasites Really Different from Lurkers? - Shaoyang Bu; Liguo Lou; Joon Koh (HICSS, 2021)

How Streamers Foster Consumer Stickiness in Live Streaming Sales. - Yongbing Jiao; Emine Sarigöllü; Liguo Lou; Baotao Huang (J. Theor. Appl. Electron. Commer. Res., 2023)

How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce. - Yongbing Jiao; Emine Sarigöllü; Liguo Lou; Myung-Soo Jo (J. Glob. Inf. Manag., 2025)