Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and Fashion Designer Collaborations on H&M's Facebook Page. - Desiree Christina Komtesse af Rosenborg; Ida Buhl-Andersen; Line Bygvrå Nilsson; Mark Philip Rebild; Raghava Rao Mukkamala; Abid Hussain; Ravi Vatrapu (HICSS, 2017)