Measuring influence in online social network based on the user-content bipartite graph. - Zhiguo Zhu; Jingqin Su; Liping Kong (Comput. Hum. Behav., 2015)

A 2020 perspective on "A graph-oriented model for hierarchical user interest in precision social marketing". - Zhiguo Zhu; Liping Kong; Xiaoyi Deng; Bo Tan (Electron. Commer. Res. Appl., 2020)