Comprehension of online consumer-generated product review: a construal level perspective. - Liqiang Huang; Chuan-Hoo Tan; Weiling Ke (ICIS, 2011)

Bidding for Ranking in Search Outcome List - A Heuristic-systematic Perspective. - Shuguang Jin; Chouyong Chen; Liqiang Huang (LISS (3), 2011)

Assessing The Helpfulness Of Online Product Review: A Progressive Experimental Approach. - Meng-Xiang Li; Liqiang Huang; Chuan-Hoo Tan; Kwok-Kee Wei (PACIS, 2011)

New Product Diffusion: A Dual Word-Of-Mouth Perspective. - Jie Zhang; Liqiang Huang (PACIS, 2011)

The effects of social distance on proposer's offer and responder's intention to accept in online referral bonuses programs under Chinese setting. - Nan Shi; Yili Hong 002; Liqiang Huang; Kanliang Wang (ICEC, 2012)

Understanding Factors Influencing a SME to Continue Adopting the B2B Marketplace to Maintain its Presence. - Jinbi Yang; Liqiang Huang; Yani Shi; Nan Wang; Chuan-Hoo Tan; Choon-Ling Sia (AMCIS, 2012)

The Effect of Product Review Presentation and Product Type on Customer Evaluations. - Liqiang Huang; Chuan-Hoo Tan; Kwok-Kee Wei (PACIS, 2013)

Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features. - Meng-Xiang Li; Liqiang Huang; Chuan-Hoo Tan; Kwok-Kee Wei (Int. J. Electron. Commer., 2013)

Effect of Online Brand Community on Customer Behavior Exploration: Reconciling Mixed Findings via Regulatory Focus Theory. - Ji Wu 004; Liqiang Huang; J. Leon Zhao; Zhongsheng Hua (ICIS, 2014)

The effects of Component Brands on Consumer Choice and Evaluation of Information Technology Products. - Liqiang Huang; Chuan-Hoo Tan; Khim Yong Goh; Kwok Kee Wei (PACIS, 2014)

Guanxi Orientation and Subjective Norms in Knowledge Sharing: the Mediating effects of Loss of Knowledge Power and Codify Effort. - Hefu Liu; Guanqi Ding; Liqiang Huang; Qian Huang 001 (PACIS, 2014)

Do we order product review information display? How? - Liqiang Huang; Chuan-Hoo Tan; Weiling Ke; Kwok Kee Wei (Inf. Manag., 2014)

Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition. - Liqiang Huang; Chuan-Hoo Tan; Weiling Ke; Kwok-Kee Wei (J. Manag. Inf. Syst., 2014)

The deeper, the better? Effect of online brand community activity on customer purchase frequency. - Ji Wu 004; Liqiang Huang; Jianliang Leon Zhao; Zhongsheng Hua (Inf. Manag., 2015)

Seller reputation or product presentation? An empirical investigation from cue utilization perspective. - Qiuzhen Wang; Xiling Cui; Liqiang Huang; Yiling Dai (Int. J. Inf. Manag., 2016)

Antecedents of student MOOC revisit intention: Moderation effect of course difficulty. - Liqiang Huang; Jie Zhang; Yuan Liu (Int. J. Inf. Manag., 2017)

Effects of model eye gaze direction on consumer visual processing: Evidence from China and America. - Qiuzhen Wang; Michel Wedel; Liqiang Huang; Xuan Liu (Inf. Manag., 2018)

Helpfulness of Online Review Content: The Moderating Effects of Temporal and Social Cues. - Liqiang Huang; Chuan-Hoo Tan; Weiling Ke; Kwok Kee Wei (J. Assoc. Inf. Syst., 2018)

Operationalizing Regulatory Focus in the Digital Age: Evidence from an E-Commerce Context. - Ji Wu 004; Liqiang Huang; J. Leon Zhao (MIS Q., 2019)

The Impact of AI-powered Shelf Monitoring on Product Sales. - Yipu Deng; Jinyang Zheng; Liqiang Huang; Karthik N. Kannan (ICIS, 2020)

Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms. - Lingfeng Dong; Liqiang Huang; Jinghui (Jove) Hou; Yuan Liu (Decis. Support Syst., 2020)

Effect of the model eye gaze direction on consumer information processing: a consideration of gender differences. - Qiuzhen Wang; Lan Ma; Liqiang Huang; Lei Wang 164 (Online Inf. Rev., 2020)

Social influence on endorsement in social Q&A community: Moderating effects of temporal and spatial factors. - Lingfeng Dong; Jie Zhang; Liqiang Huang; Yuan Liu (Int. J. Inf. Manag., 2021)

Spanning from diagnosticity to serendipity: An empirical investigation of consumer responses to product presentation. - Wanshu Niu; Liqiang Huang; Mingliang Chen (Int. J. Inf. Manag., 2021)

Let Artificial Intelligence Be Your Shelf Watchdog: The Impact of Intelligent Image Processing-Powered Shelf Monitoring on Product Sales. - Yipu Deng; Jinyang Zheng; Liqiang Huang; Karthik N. Kannan (MIS Q., 2022)

Impacts of Live Chat on Refund Intention: Evidence from an Online Labor Market. - Fangze Dai; Lingfeng Dong; Liqiang Huang; Yu Tu (PACIS, 2023)

Beyond the review information: an investigation of individual- and group-based presentation forms of review information. - Wanshu Niu; Liqiang Huang; Xixi Li; Jie Zhang; Mingliang Chen (Inf. Technol. Manag., 2023)

The Impact of Organizational Ambidexterity on Creativity Performance: Evidence from an Online Crowdsourcing Platform. - Fangze Dai; Lingfeng Dong; Liqiang Huang; Yu Tu (PACIS, 2024)

The impacts of live chat on service-product purchase: Evidence from a large online outsourcing platform. - Lingfeng Dong; Zhongsheng Hua; Liqiang Huang; Ting Ji; Fengxin Jiang; Guangzhu Tan; Jie Zhang (Inf. Manag., 2024)

Impacts of normative and hedonic motivations on continuous knowledge contribution in virtual community: the moderating effect of past contribution experience. - Lingfeng Dong; Jinghui (Jove) Hou; Liqiang Huang; Yuan Liu; Jie Zhang (Inf. Technol. People, 2024)

Collaborative online shopping with virtual reality: An explorative investigation using fNIRS-based hyperscanning. - Tao Liu; Wenhuan Yu; Liqiang Huang; Jun Wu; Matthew Pelowski (Inf. Manag., 2025)

The Impacts of Live Chat Expressions on Service Refunds in Online Crowdsourcing Platforms. - Fangze Dai; Lingfeng Dong; Liqiang Huang; Yu Tu (Int. J. Electron. Commer., 2025)

Barron Space Representations for Elliptic PDEs with Homogeneous Boundary Conditions. - Ziang Chen; Liqiang Huang (CoRR, 2025)