Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention. - Maria Madlberger; Lisa Kraemmer (WEBIST, 2019)

Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes. - Maria Madlberger; Lisa Kraemmer (WEBIST (Revised Selected Papers), 2019)