Understanding and Defining the Corporate Influencer in Business-to-Business Sales - First Insights from an Interview Study. - Lisa Nestler; Clara Hoffmann; Jens Poeppelbuss (ECIS, 2021)

Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study. - Lisa Nestler; Clara Hoffmann; Jens Poeppelbuss; Christian Schmitz (ICIS, 2022)

Corporate Influencing im Business-To-Business-Vertrieb. - Lisa Nestler; Clara Hoffmann (HMD Prax. Wirtsch., 2024)