IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages. - Lorena Blasco-Arcas; José-Ignacio Aznar-Baranda; Blanca Hernández-Ortega; José Ruíz-Mas (Ind. Manag. Data Syst., 2011)

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance. - Lorena Blasco-Arcas; Isabel Buil; Blanca Hernández-Ortega; Francisco Javier Sese (Comput. Educ., 2013)

Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior. - Lorena Blasco-Arcas; Blanca Hernández-Ortega; Julio Jiménez Martínez (Electron. Commer. Res., 2013)

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior. - Lorena Blasco-Arcas; Blanca Hernández-Ortega; Julio Jiménez Martínez (Internet Res., 2014)