Consumer Habituation. - Luc Wathieu (Manag. Sci., 2004)

An empirical approach to the valuing privacy valuation. - Luc Wathieu; Allan Friedman (WEIS, 2005)

Research Note - Attention Arousal Through Price Partitioning. - Marco Bertini 003; Luc Wathieu (Mark. Sci., 2008)

Ambiguity Aversion and the Preference for Established Brands. - A. V. Muthukrishnan; Luc Wathieu; Alison Jing Xu (Manag. Sci., 2009)