Advertising in the digital era: Can AI evoke emotions like humans? - Karolina Sallaku; Luca Simone Macca; Gabriele Santoro; Trang Thu Phan (Bus. Process. Manag. J., 2025)

From data to growth: how customer knowledge management enhances growth hacking strategies. - Luca Simone Macca; Kamila Janovská; Ciro Troise; Gabriele Santoro (J. Knowl. Manag., 2025)