Factors Increasing Consumer Engagement of Branded Content in Instagram. - Elena Cuevas-Molano; Luis Matosas-López; César Bernal-Bravo (IEEE Access, 2021)

How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry. - Luis Matosas-López; Alberto Romero-Ania (J. Theor. Appl. Electron. Commer. Res., 2021)

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources? - Melchor Gómez-García; Roberto Soto-Varela; Moussa Boumadan; Luis Matosas-López (Interact. Learn. Environ., 2023)