Mapping Brand Territories Using ChatGPT. - Luisa Fernanda Rodriguez-Sarmiento; Ixent Galpin; Vladimir Sanchez Riaño (ICAI, 2023)

Leveraging Large Language Models for Navigating Brand Territory. - Luisa Fernanda Rodriguez-Sarmiento; Vladimir Sanchez Riaño; Ixent Galpin (SN Comput. Sci., 2024)