A/B Testing at Scale: Accelerating Software Innovation. - Alex Deng; Pavel A. Dmitriev; Somit Gupta; Ron Kohavi; Paul Raff; Lukas Vermeer (SIGIR, 2017)

Leaky Abstraction In Online Experimentation Platforms: A Conceptual Framework To Categorize Common Challenges. - Timo Kluck; Lukas Vermeer (CoRR, 2017)

Democratizing online controlled experiments at Booking.com. - Raphael Lopez Kaufman; Jegar Pitchforth; Lukas Vermeer (CoRR, 2017)

Mediation Analysis in Online Experiments at Booking.com: Disentangling Direct and Indirect Effects. - Bahattin Tolga Öztan; Zoé van Havre; Caio Gomes; Lukas Vermeer (CoRR, 2018)

Experimentation growth: Evolving trustworthy A/B testing capabilities in online software companies. - Aleksander Fabijan; Pavel A. Dmitriev; Colin McFarland; Lukas Vermeer; Helena Holmström Olsson; Jan Bosch (J. Softw. Evol. Process., 2018)

Three key checklists and remedies for trustworthy analysis of online controlled experiments at scale. - Aleksander Fabijan; Pavel A. Dmitriev; Helena Holmström Olsson; Jan Bosch; Lukas Vermeer; Dylan Lewis (ICSE (SEIP), 2019)

Diagnosing Sample Ratio Mismatch in Online Controlled Experiments: A Taxonomy and Rules of Thumb for Practitioners. - Aleksander Fabijan; Jayant Gupchup; Somit Gupta; Jeff Omhover; Wen Qin; Lukas Vermeer; Pavel A. Dmitriev (KDD, 2019)

It takes a Flywheel to Fly: Kickstarting and Growing the A/B testing Momentum at Scale. - Aleksander Fabijan; Benjamin Arai; Pavel A. Dmitriev; Lukas Vermeer (SEAA, 2021)

Automated Sample Ratio Mismatch (SRM) detection and analysis. - Lukas Vermeer; Kevin Anderson; Mauricio Acebal (EASE, 2022)

A/B Testing Intuition Busters: Common Misunderstandings in Online Controlled Experiments. - Ron Kohavi; Alex Deng; Lukas Vermeer (KDD, 2022)