How Generation X and Millennials Perceive Influencers' Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk. - L. Javier Cabeza-Ramírez; Fernando J. Fuentes-García; M. Carmen Cano-Vicente; Miguel González-Mohino (J. Theor. Appl. Electron. Commer. Res., 2022)