Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. - Sreejesh S.; M. R. Anusree (Comput. Hum. Behav., 2017)

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. - Sreejesh S.; M. R. Anusree; Abhilash Ponnam (Comput. Hum. Behav., 2018)

On Some Aspects of a New Class of Two-Piece Asymmetric Normal Distribution. - C. Satheesh Kumar; M. R. Anusree (J. Stat. Theory Appl., 2018)