An AI-based ECT Perspective for Voice-Activated Smart Phone Assistants. - Maarif Sohail (AMCIS, 2020)

Infrequent Use of AI-Enabled Personal Assistants Through the Lens of Cognitive Dissonance Theory. - Nicole O'Brien; Maarif Sohail (HCI (48), 2020)

Exploring User Satisfaction with AI-enabled Voice- Activated Smart Phone Assistants. - Maarif Sohail (PACIS, 2020)

Chatbot for Support Service: An Artificial Intelligence Enabled Indigenous Artefact. - Maarif Sohail; Zehra Mohsin; Sehar Khaliq; Nicole O'Brien (AMCIS, 2021)

HCI Based Ethnography: A Possible Answer to Reduced Product Life. - Maarif Sohail; Zehra Mohsin; Sehar Khaliq (HCI (44), 2021)

User Satisfaction with an AI-Enabled Customer Relationship Management Chatbot. - Maarif Sohail; Zehra Mohsin; Sehar Khaliq (HCI (44), 2021)

Lower than expected but still willing to use: User acceptance toward current intelligent conversational agents. - Maarif Sohail; Fang Wang 015; Norm Archer; Wenting Wang; Yufei Yuan (Inf. Manag., 2024)

Corrigendum to "Lower than expected but still willing to use: User acceptance toward current intelligent conversational agents" [Information & Management Volume 61 issue 8(2024) 104033]. - Maarif Sohail; Fang Wang 015; Norm Archer; Wenting Wang; Yufei Yuan (Inf. Manag., 2025)