Understanding Privacy Paradox: An Experimental Approach To Study Privacy Concerns and Actual Disclosure Among App Users. - Sakhhi Chhabra; Jaydeep Mukherjee; Madhushree N. Agarwal (J. Organ. Comput. Electron. Commer., 2023)

Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. - Harish Kumar; Philipp A. Rauschnabel; Madhushree N. Agarwal; Rajesh Kumar Singh; Ritu Srivastava (Inf. Manag., 2024)